In terms of reach, it`s hard to go wrong with social media marketing, especially when it comes to the local market. This type of marketing is highly targeted, as social media platforms have a massive user base and data is provided voluntarily. With this amount of information, social networks like Facebook can serve users highly targeted advertisements. With such a targeted reach, the conversion rate is higher. It is undeniable that companies must market their products or services to even hope to survive. No business, large or small, can ever reach its full potential without an effective marketing strategy. However, marketing is not what it used to be. So far, only traditional advertising methods have been used to promote a brand. Many small business advertising agencies would recommend this service because it provides the immediate results that startups are looking for in the early stages of marketing and positions their brand for future success with increased brand awareness. At Cardinal Digital Marketing, we apply decades of experience and best practices in small business marketing to get more leads and more revenue from your web content, PPC, and social media marketing. Cardinal is your secret weapon to achieve the desired results. Call us to get started on the path to faster growth. Very useful article! Thank you for sharing this informative article and look forward to the last one.
Small business or start-up, running a profitable marketing department isn`t easy, and decisions about what should be managed internally compared to small marketing companies make things much more difficult. That`s why, at Aumcore, we want to make it easier for you. Whether you`re managing your small business marketing solutions through an in-house team of experts or an external agency, and you`re considering shifting more loads from your shoulders to theirs, here are some guidelines, tips, and marketing strategies for small businesses that can tip the scales in your favor. Although AI has been a thing for decades, its use in marketing doesn`t go that far, and its widespread use is even more recent. For example, did you know that you can use AI marketing tools in areas such as personalization and content creation? What about customer service – did you know that you can use AI to automate this so your users are always covered? Well, that`s right. There are countless AI-based tools you can use as a small business, and using them will prove to be a much-needed blessing. For example, aside from Google Analytics and similar tools provided by Google that will be your MVPs for artificial intelligence, here are a few and what they offer: In 2020, the global marketing industry is expected to spend around $1.3 trillion, and of that amount, digital marketing spend is expected to reach $306. A good digital marketing agency will be transparent about its services and the results it can provide. Looking at case studies is one of the ways to choose a digital marketing agency.
If the data they present matches the expectations they set out in their promises, you know you can trust them. Social media marketing allows you to connect with your customers through social platforms, and email marketing allows you to stay in the memory. Once you`ve found a marketing agency that specializes in your needs, the last attribute you need to look for is your ability to identify with the agency – and vice versa. A reliable digital marketing agency will respond to you immediately and will be transparent about what they tell you. The honesty and reliability of an agency is just as important as growing your business. Trust signals such as reviews and testimonials can be a great way to sort through different agencies and get an idea of what their clients have to say. As you look at what others are saying, think about how you relate to their testimonies. If a large company is looking for a quick fix for their newsletter, this may not be the kind of attention – or at least the only type of attention – you`re looking for. Look for details of what and how the collaboration with the marketing agency has produced for other clients. The more you can identify with the goals of those who give a testimonial, the more accurately you will explain what your own experience working with the digital agency could be. If you`re a small business owner looking for the best digital agency partner, you need to understand the importance of digital marketing and how an agency can help you achieve your goals. Social media is no longer an add-on quickie.
There is a receptive and waiting audience on social media. Use their attention by reaching them where they already are. An agency can help you promote your channels, products, and services through targeted ads that reach people who are more likely to search for someone like you. Since digital marketing targets people who are already looking for your products and services online, it helps you attract more qualified leads. For example, if you`re looking for an agency that produces blog content but doesn`t have a blog, should you hire them? Or, if you`re looking for experts to manage your social media accounts, but they almost never post on their accounts, are you still willing to entrust them with your brand? Make sure they serve small businesses frequently. There is quite a difference between small businesses and businesses, as both require different types of attention and use different strategies to achieve their goals. While it`s important to advance your ideas, it`s just as important to know that the marketing agency`s specialists are experts in their field – just as you are experts in your field. Listen to their advice. If that`s not something you agree with, be prepared to say so and trust the expertise of those you`ve hired.
We know this can be challenging, but it`s a necessary step to see the positive outcomes you`re aiming for. One of the biggest ways to adapt to failure is if you have overly realistic expectations. Having goals is never a bad thing, but it`s counterproductive when it`s unattainable. This problem can also go both ways if a potential agency makes big promises to attract new clients. If you hire them for email marketing, do they use tools like MailChimp or Campaign Monitor? If they do SEO for you, do they use Ahrefs and/or SEMrush to monitor trends and track keywords? At Cardinal, we make sure that social media platforms work for you. Whether you want to improve your social media presence or generate targeted leads through Facebook ads, Cardinal will be more than happy to meet your needs. Perhaps the shocking statistic for small businesses is that 1 in 10 small businesses don`t invest in any type of marketing. These companies will likely rely on customer testimonials and word of mouth to attract and survive new customers. Digital marketing has a number of benefits for small businesses like yours. Let`s take a look at three of the main benefits of using digital marketing for small businesses to promote your business. PPC advertising is one of the most sought-after digital marketing services because brands can see their return on investment directly. If your brand is struggling to attract customers to your website and let those users follow the sales funnel, PPC advertising is one of the best ways to solve this problem.
Another big problem that small business owners face is defining their brand for a wider audience. What started only as a hobby suddenly became a business, and now you have to think about branding. When did your Sunday afternoon cookie baking sessions evolve into a full-fledged cookie business? Therefore, communication is a crucial consideration when choosing a digital marketing agency. If you don`t want to dive into the SEO big leagues yet, you can start by asking a digital marketing agency to help your business with mobile SEO, which will help optimize your brand to appear more often locally in local web searches. This is a great way to get your feet wet without diving directly. If you don`t have time to investigate these parts of an agency yourself, ask the agency to answer all your questions. If they hesitate or can`t prove it with statistics or examples, it`s a harbinger that they may not be able to provide you. A small agency can give you more direct access to the people who manage your campaigns and a more hands-on approach. On the other hand, with three people working on your campaign, it`s unlikely that the agency will have the skills that a large agency can provide you. However, don`t feel like you need to find an agency to outperform your favorite if you don`t seem to find one. It may very well be that the first agency you like is the one you sign on the dotted line! We believe that every business deserves a well-balanced marketing strategy.
However, there are industries that seem to need special attention when looking for the right digital marketing agency. A red flag to watch is an agency that guarantees you results at the bottom of the funnel: the Cardinal team member assigned to your business will work to understand your voice and brand during the initial phase of discovery. .
